Monster loyalty how lady gaga turns followers into fanatics jackie huba on amazoncom free shipping on qualifying offers famous for her avant garde outfits over the top performances and addictive dance beats lady gaga is one of the most successful pop musicians of all time but behind her showmanship lies another achievement her wildly successful strategy for attracting and keeping . Business books are often a single idea that is stretched into the length of a book when an extended article was all that was needed this is not that kind of book monster loyalty is a thorough reverse engineering of lady gagas fan base building techniques. In monster loyalty how lady gaga turns followers into fanatics author jackie huba argues that lady gaga has not only created a brand but is cultivating a fanatical group of consumers that will follow her for the next two decades of her career and beyond. Get this from a library monster loyalty how lady gaga turns followers into fanatics jackie huba marketing expert jackie huba explores gagas biography and fan philosophy and isolates the seven lessons any business can learn from her and while not all businesses want to stand out the way . Jackie huba is the author of the book monster loyalty how lady gaga turns followers into fanaticsshe is also the coauthor of two previous books on customer loyalty creating customer evangelists how loyal customers become a volunteer sales force and citizen marketers when people are the messagejackie is also a forbescom contributor writing about customer loyalty and word of mouth
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